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Viewers are people, too.
And do they ever love being treated that way. Digital 10's Custom Digital Media™ (CDM) networks treat the people viewing our programming with respect. No high-pressure sales pitches, no in-your-face "just 42 low monthly payments" spiels. Engaging programs, shown to waiting and watching viewers.
We know reaching "target markets" and "captive audiences" are
goals of brand marketing.
The "targets" and "captives" watching Digital 10's
CDM networks are people waiting in dwell zones who enjoy being entertained
and engaged. Our networks are conversations between companies and their customers
(and future customers!).
Custom Digital Media is not just a new "better than static display" capability. Through customized programming (vs. TV broadcast feeds), CDM provides a dramatic shift forward in customer relationship marketing, and also provides the economies and flexibility of "digital".
Fast Fact:
A Nielsen Media Research study found that 57 percent of customers recall
in-store digital media, in comparison to the industry average of 24 percent
of conventional TV ads.
That's more than twice as much! That's customer engagement.
