A Custom Digital Media™ (CDM) network delivers custom messages relevant to the out-of-home environment. For example, a CDM network in a hospital would have TV monitors in its waiting rooms with advertisers presenting messages on medicine, health care products, nutrition and exercise.

Digital 10 Network system allows central system management and remote scheduling of content to deliver messages to specific locations at specific times to targeted audiences.

Objectives and planning. Whether a venue host and/or a venue advertiser, the objectives of being part of a CDM network should be addressed, and then a plan how to meet those objectives should be drafted.

Ease of installation and management are important considerations, so venue hosts should ensure the system is using an IP network with a web-based management interface. And unless you are certain you will only ever have the same number of screens you have to ensure that your system is scalable and has the ability to grow in a cost effective manner with you.

The system needs to be flexible enough to schedule different content on different screens at different times to target different audiences. This of course requires the system to be extremely versatile, meaning that it should be able to handle a broad selection of media, such as video, live broadcast, graphics, animation, live news feeds and also emergency broadcasts such as fire and tornado warnings.

There are important control and power saving functions such as switching screens on and off remotely, which not only make the day-to-day operation a lot more convenient, but also save a great deal of maintenance cost for the operator.

And, of course, a digital signage system needs to be 100% reliable, so you should make sure you choose a system that is built on a proven consumer electronics platform and is designed to perform.

Most importantly, you need to consider who will manage, change, and develop content for your network. This is a critical component that will insure you meet your objectives and an area in which Digital 10 excels.

Unless a venue host is thoroughly familiar with all aspects of building a network, you should look for a turn-key hardware/software/network solutions partner such as Digital 10 Network to ensure a smooth deployment and unified support.

We are currently reaching over 20 million waiting customers through our 104 Secretary of State locations and 14 Welcome Centers.

The opportunities are almost endless when it comes to content and can include anything from broadcast quality live video, live feed, real-time messaging, pre-encoded video, animated graphics, to still images, so venue hosts can target different audiences with different displays and content. At Digital 10 Network we realized long ago that it is all about the content. The content must be fresh, engaging, informative and relevant to your audience.

The national rollout will begin in 2010.  Thirty-eight states have been targeted.  Using Michigan’s customer number as an average reference point, the network will provide a growth to 380 million captive viewers.

The average customer wait time is 30 minutes.  Our network presents around 7-minute programs, so that on average a person will see at least 4 programs during their wait.  In each 7-minute program, there will be two 2-minute features on themes relating to health, wealth, education and happiness.  Sponsor marketing messages will precede and follow the features.

Absolutely, depending on your sponsorship level.  Of the limiteless options, there could be a feature on “How to Eat Healthy Without a lot of Time” followed by a food sponsor message; or “Exercising at Your Desk”, followed by a sports facility sponsor message.

We can take your new message and have it running on our network the next day.  You can also run different messages simultaneously in different geographic locations.  Programming agility is one of Digital 10 Network’s greatest benefits to marketers.

As a sponsor, you are buying a percentage of network time.  There is flexibility as to quantity, placement and length of message within the overall programming.

Yes, in fact it is encouraged.  Unique text messages, 800 numbers or web site addresses can all be integrated in the sponsor’s messages.  The environment is ideal for customer response marketing.